CompTIA AMM Panel

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“Long-term retention is crucial to your profitability,” said Martin. “If you dial in the right mix of services and get solid monthly recurring revenue, it’s a big win. You may have to do little other than being available to lend a hand some months. There’s a value in having you available if and when they need you.” Customer retention isn’t easy, but those who can ramp up their annual client contracts and increase their ‘wallet share’ from each will see their revenue increase exponentially.

https://www.comptia.org/about-us/newsroom/blog/comptia-blog/2016/03/28/drive-higher-cloud-margins-with-increased-customer-value

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